Freshstock is a weekly live show on Twitch, hosted by actor, writer and comedian Ify Nwadiwe. Each week Ify is joined by a special guest where they discuss all the latest news and events in the worlds of sneaker, gaming, music, and pop culture.
The fourth season of the show included a full brand refresh. Working closely with the shows creator and creative director, Amen Obasuyi, I designed and produced a top to bottom identity update, including logo, style guide, set design, full broadcast graphics package, and an interactive extension that was used throughout the season.
Episodes were broken up into segments that focused on different topics and engaged the guest and the live audience in different ways. I designed animated transitions for each segments that were unique, but unified under the overall aesthetic and design system of the show.
Amen Obasuyi | Show Creator, Creative Director, Lead Producer, Director
Brit Weisman | Executive Producer
Mike Williams | Art Director, Lead Designer, Motion Graphics Designer, Producer
Brian Barlow | Production Manager, Producer
Sean Sullivan | Sr. Technical Director
Benito Gonzales | Technical Director
Ellie Tremayne | Motion Graphics Designer
Cyrus Ghahremani | Head of Content Development, Twitch
Ify Nwadiwe | Host