“Twitch Made My Music Vidoe” is a live, highly interactive live audio visual performance.
A musician performs live on a green screen set while the audience controls the visuals in real time, resulting in a one of a kind music video that is only possible on Twitch. Chat is given opportunities throughout the performance to control elements like backgrounds, overlays, video filters and animations. Immediately after the performance, the artist sits down with an editor as chat directs the live edit of their video.
For this initial pilot run, we worked with indie pop singer/songwriter Dear Evergreen, Producer & rapper Yung Skrrt, and lead guitarist and founding member of Dragonforce, Herman Li, creating a fun, unique, chat generated music video for each.
Mike Williams | Development Lead, Lead Producer, Creative Director, Art Director, Production Designer
Callum Hanlon | Executive Producer
Alex Solomita | Production Manager
Big Byte Productions | Broadcast Production